The smallest version that tests your idea.

An MVP isn't an unfinished product. It's the least you need to find out whether anyone wants what you're building — before you spend on the rest.

For anyone with a product idea they haven't tested yet — who wants to know before building everything.

• Defining the one function the idea is tested with
• A version that really works — used by a real user
• Measurement: you know whether it was used or not
• Code built to be developed, not thrown away

• Doesn't include the full product with all its features — that's a later stage.
• Doesn't include a system that runs an existing business — that's an internal system.
• Doesn't include marketing the product or bringing in users.

• A working version, used by a real user
• The core function only — no more
• Measurement showing whether the idea was used
• Code built to build on, not to restart from scratch
• The code and accounts — in your name
• Documentation any developer after us can understand

1. Define the hypothesis

   What's the one thing you want to be sure of? Written before we build.

2. Cut

   We remove everything that doesn't test the hypothesis. This is the hardest part, and we do it with you.

3. Build

   The fastest working version. Not perfection — working.

4. Hand over

   The version, the code, the measurement. It's yours.

The MVP works completely on its own.